Tumblr Launches Hub for Original Content

Tumblr‘s editorial department, which is primarily responsible for telling stories about Tumblr and its usersvia its Storyboard blog, launched a separate project Tuesday that highlights original content published on the platform.

The blog is called Reblorg and resides at reblorg.com. It has been designed, per a spokesperson’s description, as “Tumblr’s hub for original creative work,” spanning video, animated GIFs, music, collage, poetry, kabuki coding, you name it. Users are asked to submit their work for consideration on the left-hand rail, or by tagging their posts with #reblorg.

Tumblr has long struggled against perceptions that its users don’t create original work — criticism that inspired, in part, the startup’s initial decision to send more than 20 bloggers to New York Fashion Week in February 2011. Reblorg should help further that mission.

Tumblr commissioned Next Media Animation to produce a video introducing the project, above.

What do you think of This Post ? Let us know in the comments.