Digg founder Kevin Rose was arguably one of the most successful Web 2.0 entrepreneurs — that is, until the launch of Digg 4.0 in August 2010. Many longtime users of the news aggregator instantly hated the relaunch since it made the service more like Twitter and diluted much of the flavor of the service by offering official channels for publishers.
About six months after the launch of Digg v4, Rose left the company he created. He went on to found Milk, which was focused on creating mobile apps. Milk and its team were soon snapped up by Google.
Rose hasn’t publicly addressed what happened internally at Digg with version 4.0 — that is until now.
Rose started an AMA (ask me anything) on
Reddit yesterday, and the page was promptly littered with questions about Digg, his work at Google and his (now defunct) popular podcast, Diggnation. A few users even commented on the irony that Rose was choosing to speak out on Reddit, a traditional Digg competitor.
Rose took a while to respond, probably because he decided to use a webcam to record a series of video responses, viewable in the gallery above. In the videos Digg talks about decisions he made a Digg, thenew version, his new position at Google, and — yes — the circumstances that led to the Digg 4.0 fiasco.
Outside of the videos, Rose addressed a few minor questions. Among them: His current beer of choice is Almanac; he uses an iPhone, a MacBook Air and an Android tablet; and yes, he’s tried Google Glass. He also responds to a user, and apparent a Digg developer, who criticizes Rose’s some of Rose’s comments.
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