Facebook Now Lets Brands Target Posts By Age, Gender

Facebook on Friday announced new options for brand Pages to target their posts.

While previously Page admins could only target by language and location, the company has added new options, including:

• Gender
• Interested In
• Relationship Status
• Education
• Workplace

A Facebook rep gave the following example of how a marketer might use the new option: “Say you want to target an audience for a back-to-school campaign. You can drill down to college kids 18 to 21, so your post will be seen more by that age group.”

The new capability comes a few weeks after Twitter made it possible for marketers to send targeted tweetsbased on location, devices and platform.

Below are a couple of images of how the option appears for brand Page administrators:

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